A note to politicians hoping to emulate Mamdani’s social media strategy: without the right policies, it’s pointless | Rohan Sathyamoorthy
While there are many reasons for Zohran Mamdani’s success, the New York City mayor-elect’s meteoric rise was in no small part down to his campaign’s blazing social media game. Across TikTok, Instagram and X, his ads have racked up tens of millions of views, turning his charismatic potential into an electoral earthquake that has shaken…